Quaker Oats & other things

Here's a few briefs I've been working on recently.

Vision

This was a live brief set by fifth events to promote a club night they were putting on at world head quaters, entitled vision. A poster and flyer was to be produced. When first brainstorming I came up with an idea of night vision, and I tried to recreate this by using the crosshair and a futuristic, quite technological typeface. I think this works well as it looks modern and the green stands out from the black. The client was happy with the work produced and seemed to like the idea when I presented to them.

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Turkish Delight

For this brief, each of my classmates were given a different chocolate bar to rebrand, to my dismay I was given turkish delight. I didn't know how I would make the chocolate bar appeal to a new audience as I don't know very many people who like it, however, after looking at the existing packaging I found it to be quite cheap looking and unappealing. This led me to the idea of designing a luxury version of the product. After researching turkish delight I came across a lot of traditional style boxes containing the original recipe of the sweet, and thought this would be a nice way to reintroduce it.

I kept the colours purple like the existing packaging, but kept to a matte finish and lighter tones to make it look a bit more like a luxury product. The typefaces I used worked well together I think, I like the modern font combined with the script. I chose to base my design on traditional turkish patterns, as I thought it would fit in nicely and bring it back to the roots of the product. Overall I am happy with how my packaging design came together.

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Quaker Oats

This is my response to the Quaker Oats brief set by D&AD student awards. The brief was to package a new product, aimed at young, health conscious, women. It was to be an oaty version of mullar rice, and had to be seen as a healthy snack that can be eaten on the go. My idea was to base it on typography and to use words associated with the product, and to advertise it's goodness.

I was quite happy with the outcome, but I feel it still needs a bit of work regarding the final touches (barcode, ingredients etc.) I think the vibrancy of the colours works well, and they look quite effective as a series. After being given feedback from peers & tutors, it was suggested that I take the stroke off the type. I will try this out and see what works best to put into my portfolio.